The Essentials of Digital Marketing

Unlock the potential of digital marketing and take your business or career to the next level. This course provides a comprehensive introduction to the tools, strategies, and platforms you need to thrive in the digital age.
20 Enrolled
8 week

Course Overview

In today’s fast-paced digital world, understanding the core principles of digital marketing is crucial for any business looking to succeed online. This course is designed for individuals seeking to learn and master the essential tools and strategies needed to effectively promote products and services in the digital space.

The Essentials of Digital Marketing course introduces participants to the foundational concepts of digital marketing. You will gain in-depth knowledge of key strategies, platforms, and techniques used to build a strong online presence, drive traffic, and convert leads into loyal customers. The course covers a wide range of topics, including search engine optimization (SEO), social media marketing, affiliate marketing, content creation, paid advertising, email marketing, and website analytics.

What you’ll learn
  • Digital Marketing Fundamentals.
  • Content Strategy
  • Search Engine Optimization
  • Social Media Marketing
  • Email Marketing
  • Affiliate Marketing
  • Paid Ads
  • Analytics
  • Website Monetization
  • Customer Journey
  • Content Creation

Requirements

  • Laptop
  • Internet Connection

Features

  • Certificate
  • Internship Opportunity

Target audiences

  • Anyone who speaks and reads english
  • Must have some basic digital literacy

Instructor

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Setor Kwame

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40 Students
2 Courses