Complete Digital Marketing Mastery

About Course

This comprehensive Digital Marketing course teaches students how to build, launch, and optimize digital marketing campaigns across multiple online platforms. The course covers essential areas including digital marketing strategy, SEO, social media marketing, email marketing, content marketing, digital advertising, media buying, and programmatic advertising.

Students will learn how to attract customers online, generate leads, run paid ads, analyze marketing data, and create high-performing marketing funnels for businesses.

Enrollment Begins : 10th February 2026

Class Begins : 6th June 2026

Duration : 10 Weeks

Location : Google Meet

Schedule : Saturday

Time : 9am – 10am GMT

Understand the digital marketing ecosystem and customer journey
Build a complete digital marketing strategy for businesses
Optimize websites for search engines using SEO techniques
Conduct keyword research and build backlink strategies
Create and manage social media marketing campaigns
Develop effective content marketing strategies
Run paid advertising campaigns using Google and social media ads
Plan and execute digital media buying campaigns
Understand and use programmatic advertising platforms
Build email marketing funnels and automated campaigns
Launch affiliate marketing programs and manage partners
Track marketing performance using analytics and reporting tools
Optimize marketing campaigns using data and insights

Course Content

Introduction to Digital Marketing
This module introduces students to the digital marketing ecosystem. Students will learn how digital marketing works, the major marketing channels businesses use online, and how customers move through the digital buying journey.

Introduction to Digital Marketing & Online Customer Journeys
Welcome.
What is Digital Marketing?
The History of Digital Marketing.
Traditional Marketing vs Digital Marketing
Benefits of Digital Marketing
The Key Digital Marketing Channels
Customer Journey in Digital Marketing
Introduction to Digital Marketing Quiz
Business Analysis

Digital Marketing Strategy
You will learn how to build effective marketing strategies using market research and customer analysis.

Building a Digital Marketing Strategy
Welcome
What is the Digital Marketing Strategy?
Defining SMART Goals.
Setting Key Performance Indicators
Defining a Brand’s Target Market.
Defining your (Audience/Buyer/User) Personas
What is the Customer Journey?
Designing the Customer Journey
Customer Journey Assignment

Ranking with Search Engine Optimization (SEO)
This module is designed to help you understand how search engines work and how to make them work for you. Learn keyword research, on-page optimization, backlinking, canonical links, and technical SEO to build visibility, authority, and traffic ethically.

Content Marketing
You will learn how to attract audiences using valuable content.

Social Media Marketing
You will learn how businesses use social media to build communities and market products.

Email Marketing
You will learn how email marketing helps businesses nurture leads and retain customers.

Digital Ads & Digital Media Buying
You will learn how to purchase ad space across websites and digital platforms as well as rund Ads on social media

Digital Ads & Digital Media Buying
Introduction to Online Advertising
Search Ads
Display Ads
Running Ads on Meta
Retargeting Campaigns
Introduction to Programmatic Advertising
Demand-Side Platforms (DSP)
Supply-Side Platforms (SSP)
Real-Time Bidding (RTB)
Audience Data Targeting
Ad Campaign Assignemnt

About Course

What Will You Learn?

Course Content

Introduction to Digital Marketing This module introduces students to the digital marketing ecosystem. Students will learn how digital marketing works, the major marketing channels businesses use online, and how customers move through the digital buying journey.

Introduction to Digital Marketing & Online Customer Journeys

Welcome.

What is Digital Marketing?

The History of Digital Marketing.

Traditional Marketing vs Digital Marketing

Benefits of Digital Marketing

The Key Digital Marketing Channels

Customer Journey in Digital Marketing

Introduction to Digital Marketing Quiz

Business Analysis

Digital Marketing Strategy You will learn how to build effective marketing strategies using market research and customer analysis.

Building a Digital Marketing Strategy

Welcome

What is the Digital Marketing Strategy?

Defining SMART Goals.

Setting Key Performance Indicators

Defining a Brand’s Target Market.

Defining your (Audience/Buyer/User) Personas

What is the Customer Journey?

Designing the Customer Journey

Customer Journey Assignment

SEO Strategies for Ranking Websites

What is SEO and Why It Matters

How Search Engines Crawl, Index, and Rank Content

Understanding Search Intent and User Experience

SEO Tools Overview (Google Search Console, SEMrush, Ahrefs, etc.)

Keyword Research

SEO Audit & Analysis

Content Marketing You will learn how to attract audiences using valuable content.

Content Marketing for Audience Growth

Content Marketing Strategy

Blog Content

Video Content

Content Calendars & Content Marketing Mix

Content Distribution

Social Media Marketing You will learn how businesses use social media to build communities and market products.

Social Media Marketing Strategies

Social Media Platforms Overview

Social Media Content Strategy

Audience Engagement

Social Media Analytics

Email Marketing You will learn how email marketing helps businesses nurture leads and retain customers.

Email Marketing and Customer Engagement

Introduction to Email Marketing

Email List Building

Email Campaign Design

Email Automation

Email Analytics

Digital Ads & Digital Media Buying You will learn how to purchase ad space across websites and digital platforms as well as rund Ads on social media

Digital Ads & Digital Media Buying

Introduction to Online Advertising

Search Ads

Display Ads

Running Ads on Meta

Retargeting Campaigns

Introduction to Programmatic Advertising

Demand-Side Platforms (DSP)

Supply-Side Platforms (SSP)

Real-Time Bidding (RTB)

Audience Data Targeting

Ad Campaign Assignemnt

Affiliate Marketing You will learn how businesses expand marketing reach through affiliate partnerships.

Affiliate Marketing & Partnership Campaigns

Affiliate Marketing Model

Affiliate Networks

Affiliate Tracking Systems

Create an affiliate marketing plan.

Marketing Analytics You will learn how to measure marketing performance and optimize campaigns.

Marketing Analytics & Campaign Performance

Marketing Metrics and KPIs

Google Analytics

Conversion Tracking

Final Project

Complete Digital Marketing Campaign

Graduation, Reviews & Awards